How hotel firms can win at getting new customers through modern digital trends

Hotel companies need to work really hard to keep up with digital trends that will impact on their business. There has been a huge shift in the way customers book their residences and instead of calling or emailing firms they now make online reservations. There are a range of trends that mean companies will shift away from more traditional hotel customs. These are internet-based and will help firms to give travellers a better online experience. Something that companies can work on to enhance a customer’s holiday is to update their property. This means changing a room design to include a greater amount of modern amenities. 

A typical hotel room includes modern comforts such as televisions, DVD players and Wi-Fi internet to check emails or keep up with the news. A digital hotel includes a contemporary design and is aimed at millennials who own a smartphone and tablet. Numerous residences around the globe have started to introduce digital trends to a property allowing such things as mobile phone check-in and out. This is where customers can scan their smartphones to get into their rooms, which makes the arrival and departure process much easier. Firms must also take time to consider how they can help what is known as the silent traveller.

This is the mobile-first consumer who relies heavily on their smartphones to get information when they are on holiday. There are several popular trends occurring in the travel industry at the moment concerning this area. For instance firms are integrating digital kiosks in the form of a tablet in accommodation lobbies. They use an interactive hub to offer a wide range of services for travellers to use. Information on this particular amenity should be included in hotel descriptions on Online Travel Agency (OTAs) and Global Distribution System (GDS) sites. Firms must definitely pass on details about new technology to a hotel distributionsystem to ensure that customers learn about what is available in certain accommodations.

Many residences have included tablets in rooms that include a hotel guide, daily newspapers and a virtual concierge. Smartphone room keys are becoming very popular where travellers can download an app, get a notification with a key code and then scan their phone to check into their room. Hotels also include a social hub in the lobbies of their properties that has a large interactive screen with user-generated content, which includes photos and comments from social media accounts. Companies need to be aware of new trends that could influence customers to pick their hotel, and ensure plenty of people know about what they have done. Creating digital hubs is necessary to entice millennials who are fond of their smartphones.

A great travel booking engine is clearly a very important part of the process as is keeping up with modern trends. For hotel companies who want to get ahead and beat competitors in the busy travel industry there is the superb Booking Direct. This top hotel marketing agency can help generate the best advertising solutions to get to the travelling public and attract them onto a website. The web solutions will be tailored according to the client, which allows them to ask all the right questions to learn about the hotel’s brand identity and ethos.